Meet The Momentum Team

Since 2003, Momentum has been focused on elevating media brands, increasing audiences, and improving the bottom line for media companies and vendors to the industry. We are widely considered to be the industry’s go-to marketing team whether launching, growing, or reimagining a brand, serving as an outsourced marketing department, stepping as little or as much as is desired into your organization to provide critical marketing momentum.

SHAWN SMITH

SHAWN SMITH

President & Founder

Shawn, the Founder of Momentum, is a media and marketing strategist. He’s worked with a multitude of brands, assisted client’s transition to the new digital world and fortified their presence in the marketplace.

JAMES WALLACE

JAMES WALLACE

Director of Digital

A highly sought-after interactive strategist, advisor, and thought leader who is widely known for his programming and interactive design. James spends a significant amount of time researching online technology, and social platforms.

CONNIE THIESSEN

CONNIE THIESSEN

Senior Content Editor

Connie is a 20-year reporter, editor, anchor and host. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for best radio newscast.

DAVID ALLISON

DAVID ALLISON

Audience Activation Advisor

David is a consumer behaviour expert, best-selling author, and international speaker. He is the pioneer of Valuegraphics, the audience profiling tool that boosts marketing ROI, eliminates guesswork, and activates buyers.

CHRISTIAN LIND

CHRISTIAN LIND

Creative Producer

An award-winning creative. Frenchie continues to provide consultation for Microsoft, MTV, serves as judge for the PROMAX/BDA awards, and is a voting member of the Directors Guild of America.

MICHAEL OLSTROM

MICHAEL OLSTROM

Partner, US Northeast

Michael is a media and marketing veteran. He has evolved and grown large-scale multi-brand operations and is perfectly positioned to help businesses leverage new marketing and technologies for success.

KRISTY SCOTT

KRISTY SCOTT

Senior Account Executive

Kristy is a senior marketing and media account executive with a long track record of success at industry leading publications, most recently with RTK Media, In3Media, and a remarkable 17-year run with Radio & Records.

STEPHEN HULL

STEPHEN HULL

Business Development Coordinator

Steve, Business Development Coordinator, is a seasoned B2B lead generation strategist with over 25 years of experience in dozens of industries. He has worked with corporations of all sizes in the US, UK, and Canada, implementing and executing best practices and delivering measurable results.

DOMINIQUE LAJOIE-SMITH

DOMINIQUE LAJOIE-SMITH

Account Executive | Travel & Tourism

Dominique is a travel & tourism marketer with more than two decades marketing exceptional properties and experiences in the travel market sector. She helps her client partners improve their productivity and performance.

JACQUELINE SHUM

JACQUELINE SHUM

Senior Graphic Designer

Jacqueline is a branding and graphic design guru with more than 15 years of experience developing first-class creative. She has worked with some of the largest companies, media organizations, and personalities in the world.