Entries by Momentum B2B

How To Work with a B2B Marketing Agency – FAQ

As B2B marketers, we have had many questions from prospective clients over the years on how best to work with a B2B marketing agency. Our people at Momentum Marketing are motivated to help our clients grow their businesses. And quite frankly, that’s the single best way to forge and maintain long-terms relationships. Not to mention […]

3 Key Factors for a Successful B2B Lead Nurturing Campaign

The onset of marketing automation has truly changed the way we reach out to, build relationships with, and sell to customers. Technology has made it possible for companies to gain traction and scale quickly. While many companies have moved away from traditional outbound marketing, many companies find the transition overwhelming, leading to inaction and remaining […]

5 Reasons Why It’s Time to Reinvent Your Sales Process In 2017

A challenging market is precisely the time to retool your sales organization. You can invest in processes and technologies that you can utilize in the meantime to increase market share. After all, business will peak again and you will be ready to dominate your competitors. Here’s why now is the time to get started: 1. […]

Why You Should Be Paying For Facebook Advertising

The free ride for brands on Facebook is over. As the social behemoth transforms into a media company and not simply another social platform, the hard reality is coming to light with regard to organic (unpaid) posting placement, specifically posting to brand pages, and the depth of which users will now see brand posts. The […]

How to Buy B2B Marketing Agency Services

Making the decision to buy services from a marketing agency can be a confounding process. So many buzz phrases and acronyms: digital, traditional, Inbound, Outbound, content, SEO, social, automation… the options seem endless. 1. Never buy a thing. Buy a process. Most marketers are tactic driven. Client consultation is time consuming and it takes effort […]

What is Marketing Automation?

Marketing Automation is the hottest phrase in marketing. In a nutshell, it is a process of leveraging digital technology to facilitate online discovery of a product or service, acquire a qualified sales lead, and nurture that lead closer and closer to a buying decision — with little or no human intervention until the optimum moment […]

5 Keys To Engaging and Driving Online Community Engagement

Online strategies aren’t just about setting up accounts on the right platforms – your strategy needs to involve true engagement. Driving online community engagement requires planning, risk management, and a cohesive objective that is clearly stated to all of your key staff members. 1. Word-Of-Mouth Only Goes So Far You need a plan. Simply signing […]

Making Money with Social Media

Many social media marketers talk incessantly about things like “depth of engagement,” “catering to the audience,” and “the importance of a Like.” They can talk about Likes until they’re blue in the face. But what’s the value of a Like to the brand? The answer: It depends on what you plan to do with it. […]