Marketing Insights From The Experts At Momentum

5 Reasons Why It’s Time to Reinvent Your Sales Process In 2017

A challenging market is precisely the time to retool your sales organization. You can invest in processes and technologies that you can utilize in the meantime to increase market share. After all, business will peak again and you will be ready to dominate your competitors. Here’s why now is the time to get started: 1. […]

Why You Should Be Paying For Facebook Advertising

The free ride for brands on Facebook is over. As the social behemoth transforms into a media company and not simply another social platform, the hard reality is coming to light with regard to organic (unpaid) posting placement, specifically posting to brand pages, and the depth of which users will now see brand posts. The […]

How to Buy Marketing Services

Making the decision to buy services from a marketing agency can be a confounding process. So many buzz phrases and acronyms: digital, traditional, inbound, outbound, content, SEO, social, automation… the options seem endless. 1. Never buy a thing. Buy a process. Most marketers are tactic driven. Client consultation is time consuming and it takes effort […]

3 Key Factors for a Successful B2B Lead Nurturing Campaign

The onset of marketing automation has truly changed the way we reach out to, build relationships with, and sell to customers. Technology has made it possible for companies to gain traction and scale quickly. While many companies have moved away from traditional outbound marketing, many companies find the transition overwhelming, leading to inaction and remaining […]