Budget Brake & Muffler Auto Centres

Momentum ensures that Budget remains at the top of aftermarket automotive repair. We utilize the right mix of digital tools to ensure client discovery and efficient traffic direction to the closest location among 30 dealers in British Columbia and Alberta.

We are committed to helping Budget Brake & Muffler stay at #1 and tell their brand story of technical excellence and outstanding customer service.

Deliverables

Social Channel Campaigns

  • Create and establish full online editorial calendar for social platforms Twitter / Facebook
  • Manage of consumer enquiries
  • Document Rules Of Engagement / Risk Management
  • Create collateral material for social channels
  • Ensure equal representation of all 30 franchisees on the platforms
  • Plan and execute geographic-specific paid campaigning, contesting, and couponing
  • Manage and consult on an ongoing basis

Search & Google Local Optimization

  • Move from a paid SEO to cost effective organic optimization for the core property
  • Set-up, roll out, and manage of fully optimized Google Local listings for all 30 franchisees
  • Work directly with Google to manage the eccentricities of multi-location, service-based offering within the Google Local environment
  • Consult both corporate and franchisees regarding the importance of customer reviews within Google Local and their direct correlation on contextual, geographically-based search returns
  • Manage and consult on an ongoing basis

Yelp

  • Set-up of listings for all 30 franchisees (managed under one corporate umbrella)
  • Negotiate paid placement on the platform on behalf of the client
  • Manage and consult on an ongoing basis

Website

  • Design and develop an updated website to better drive organic search results
  • Implement fully Google Maps site-wide, providing franchisee locations as the core offering
  • Analyze statistical information to establish the core criteria for the website offering; services offered and franchisee location
  • Train client team on CMS
  • Manage and consult on an ongoing basis

Return on Investment

  • Organic search growth of 55% year-to-year
  • Mobile traffic doubled to nearly 40% of all traffic
  • Impression rates of Google Places listing growing to 2000+ impressions per month / per location
  • Direct involvement by all Franchisees
  • Franchisee locations are now the top destination of web browsers, garnering over 70% of all website traffic

“Momentum helped us unlock the potential of our website and increase our search ranking. They also work directly with our 32 franchise locations to optimize Google Places and help our dealers adopt digital tools that elevate the brand. As a result, we have seen significant growth in new customer contact!”

Barb BurnsMarketing & Franchise Service Co-ordinator, Budget Brake & Muffler Auto Centres